Wednesday, May 16, 2012

New packaging and Senator Libous Order

Ever since we got the account with Regional access, there has been talk of how we should change our packaging of our fruit butters to a more retail looking package. There has been complaints of how hard it is to get the tops off of the Ball jars. And the label was not a retail label. It was a handmade label.

That being said, we decided to change our label. We started looking at things and trying to figure things out. We then had a customer that told me he would help me out. He designed some labels for us and I really thought we liked one of them. We were trying to figure out logistics because we have so many different varieties.

In the midst of all that we were working on the Newark Valley Farmers Market and met Natalie Mattrazzo from Providence Farm. We were talking about our new design and that night she out of the blue sent a design that just "popped." It was amazing and we all loved it. So after a little tweaking and some here and there we finally got the label finished.

During all of this Senator Libous had placed an order with us for one of his events. 250 jars! Thanks to Tia and Laura for thinking of the small people and referring him to us and Old Barn Hollow. We had to have these ready by May 16th. Today.

We decided when we first got the order that we would use this as our relaunch for our new product design.

So here we go:

 This is a picture of what is called a QR barcode. You can download an application on your phone called QR barcode scanner which is free. You would then take a picture of this QR code and it would take you directly to our website.

I thought this was so cool. It lets you get to see what else we do and who we are besides just Apple Butter. Because as you all know we are much, much more than that! = )

And this is our order for Senator Libous. Packaged, loaded and ready to be delivered!

Getting this order done and the labels and packaging done takes a lot of stress off my back. It was something I was stressing over quite a bit. I don't know why, but I was.

Now of course we are going to be going through our old stock first, but any retail locations will get this newly packaged product.

So if you are looking for it in a retail location make sure you look for this new design! We hope you like it as much as we do.

1 comment:

  1. That's awesome. Joy and I are so happy for you. Hopefully this is the start of something big.